Tuesday, 25 January 2011

File sizes and storage space on blogger....and labelling


Hi all,
Can you all bear in mind that all videos from the flip and HD cameras need to be edited in iMovie and exported via 'share' as small videos as they are going onto your blogger website and storage space is at a premium.

Also you all need to make sure that you record and document everything that you do along with all thoughts and ideas as this is a vital part of evidencing the 'Design Cycle'. To that end when you are editing your videos you need to be screen grabbing as you go along to evidence your journey. These should then make it easier to write your blogs about what you did if you have these screen grabs alongside your text.

This session we will mainly be looking at how to 'label' and self track your own work so you have a clear idea where you are week to week. This is of benefit because all work is done for a reason and all must have a clear objective. Hench all blogs must carry a self tracking system to allow you to see what you think you have achieved against criteria.
The labels are for you to 'try' to claim for certain criteria , and the feedback you receive as comments will advise and inform as to whether you are correct or need to add more work.

We will also be carrying on with filming and editing your practice videos, you have also been asked to bring in your own audio tracks on cd. This is so you can practice importing audio, editing visuals to music and to help synchronise your own video productions.


Tuesday, 11 January 2011

RSS Feeds

The website you are working on can receive RSS feeds, what this means is that all the latest blogs that appear on this site can be linked with a direct feed to your blog. All you have to do is to go to the design area of your website and add the FEED gadget to your blog site.
Add the web address for this site which is, www.exdipyr1.blogspot.com
Then the feed and lastest blogs etc that I produce will appear on your site. This will enable me to give 'Global Comments' and 'Feedback' to a larger group when the general message or information is the same.
Normal comments and feedback will be given individually as and when required to guide and help you achieve a higher grade.

Video Filming Techniques

                                                 VIDEO FILMING TECHNIQUES










We need to look at the Video Camera / Flip Camera itself and how we can work with it regarding its features and functions. You will need to be working in manual focus and manual zoom, this is to get everyone used to working the video camera without any auto functions apart from auto white balance.
The digital video tape has been preloaded as the mechanism is quite delicate and the video cameras belong to a another department.

In this session I would like you to film a piece of video footage in a considered way, ie not just swinging it around ‘looking for shots’. The main objective will be to produce several types of shot, as listed below, select your scene and compose your shot first before you press record as you would in photography.

When you are ready press the record button and let the camera record for 10 seconds before and after each shot. All shots are to be produced with a tripod if available, and need to be as ‘camera shake’ free as possible. Types of shots you need to produce are listed below;

  1. Pan shot from left to right
  2. Pan shot from right to left  (different shot).
  3. Close up shot, ie, a tight shot of someone’s face clipping off the top of the head.
  4. A wide angle shot taken from a low viewpoint looking up.
  5. A tilt shot from low to high
  6. A tilt shot from high to low (different shot).
  7. A shot which manual focuses on a person walking towards the camera and retaining focus.
  8. A shot which manual focuses on a person walking away from the camera and retaining focus
  9. A ‘Pull Focus’ shot moving from a static shot onto another static shot ie, from a branch to a person in the background.

To help you to focus on what needs to be done you may want to include one of the following key words in all of your images;

REFLECTION, LINE , VERTICAL, COLOURS, SCALE, OPPOSITE, FRAME.


For the shots that you do you must provide 3 versions of each as this assignment cannot be done correctly using your first attempt. Also several versions or ‘takes’ is normal practice in any video production to ensure you are getting a correctly focussed and composed video. Also when we come to the video editing stage we have choices to ensure that we have a useable section of video to use. And you don’t have to go out and film it again.

The last thing to consider is to start to use a technique known as ‘In Camera Editing’, this is where you are very aware of the starting point of your first composed shot before you press the record button. You let the camera start to record for 10 seconds before moving the camera, and you film your shot as normal, let the camera rest again for 10 seconds before pressing the button again to stop recording. This will also allow enough time for any editing transitions to take place between each section of video film in the editing stage.
Group G will go out first until break, then after break group H will go out. For the group staying in you will need to research the following.

  1. The video camera / Flip Camera we are using and its functions.
  2. The techniques you will be using, Pan, Tilt, and Zoom.
  3. The ‘mm lens’ being used for wide angle, normal, and zoom techniques.
  4. ‘Pull Focus’ technique with an explanation again in a new blog entry.
  5. The advantage of ‘manual focus’ over ‘auto focus’.
  6. The type of tripod you used along with a comparison to a normal photography one, main features and differences. Benefits of using a tripod over handheld.

All of the above will need to have a separate blog with supporting written analysis. This has to include video clips, photographs of the equipment used. Your written work must be reflective in that it must consider what went well, thoughts and ideas along with what you would do differently next time to improve the outcome.
For the people who cant get to use the main video camera you will use the Flip Cameras, the same applies for all of the above apart from the pull focus which is not possible with a Flip Camera.
We will be looking at editing the film clips to an audio track in the coming weeks. For next week you are required to bring in an audio cd of your choice, from which we can use an audio track in editing your videos.

















Tuesday, 26 October 2010

6 week timetable


Ex Dip Yr1- Blogger Group

__________________________________________________________________________________

 

TIMETABLE FOR Band Identity ASSIGNMENT


WEEK
ACTIVITY
1

Introduction to course and explanation of the assignment paper ‘Band Identity’.
Also coverage of the course blogger methodology along with demo of how the assessment framework is embedded.
All students given a supporting handout with a ‘step by step’ guide with examples. On screen examples of other previous student work to aid understanding of system.
Handout with a list of clear categorised areas to research to give the learners a starting point.
Explanation to group in lecture theatre so that all group understanding as one what is required. Groups announced and a talk about individual and team work good practice.
2

Continued research and development and experimentation of the blogger websites and the uploading of an image to ensure all learners show an understanding of the routine. All images relevant to their chosen theme/genre.
The second part of the delivery will touch on the criteria the students must meet for Unit 7 and Unit 23 along with how to attach the label tracking gadget.
Screen display of the ‘Design Cycle’ along with associated handout.
Talk of the importance of evidence in the design cycle and the ability use a form of reflective practice to inform and improve personal performance.

3

Continued research and development and experimentation of the blogger websites and the uploading of an image to ensure all learners show an understanding of the routine.
All images relevant to their chosen theme/genre.
Talk on the use of other departments to enable the use the best resources for their projects both team and individual.
4
Independent research of the photographers / music industry to suit their chosen theme.
Some students will also start to add images of their own that they will of taken to give them some media to work with.
5
All students blog sites linked to registers to enable tracking by tutor.
All students encouraged to start to ‘follow’ each other via the ‘Followers Gadget’ so they can comment on each others work.
Also to add Recent Comments gadget to display what they have been advised to do and when.


6
Evaluation and consolidation of whole blogger website and way of working.
Online critique of work / websites produced. Ensure all students moving on from group have an active blogger website and can refer to the tutor/ student website to view information to allow clarity of evaluation.

Thursday, 14 October 2010

The Design Cycle / Research & Development

                                       Research, Research, Research


 
                          

The research that you do fits the ‘Design Cycle Model’ this is a cyclic event where continual evaluation takes place.
You may start with the ‘Design Stage’ and plan what you wish to explore based on inspirations from your research. Then the idea will enter the ‘Development Stage’ where the whole concept, theme, resources and equipment required will be considered.
The ‘Implementation Stage’ is where the actual photography will take place in a practical way. And the ‘Analysis Stage’ is where you can reflect back on how well the outcome has met the initial thoughts and ideas.

All the way through all of these stages you will be continually evaluating how well your project is evolving. This takes the form of a reflective process where you will consider what went well, what you think needs improving and what you would do differently next time. The areas identified can then be rectified, and so you will go round the cycle again repeating the same process hopefully in an upward spiral raising the level of your work each time.
The whole point of research is to examine the images of photographers who are renowned in their own particular field or genre. The analysis or deconstruction of these images is very valuable and will enable you to add value to your own work.
The main key words you can use to identify the value from the photographs are;

Composition, Colour, Shapes, Patterns, Lines, Tonal Range, Frames, Rule of thirds, Texture, Form, Focal Point, Perspective, Scale,  Denotation, Connotation, (literal and implied meanings).


For 'example' for a portrait photography theme the research area could start with;

Working in your blogger, determine and identify useful information, i.e. subject matter on the theme for study, examples of suggested and personally chosen artists, your own photographs.  Analyse, organise and manipulate your research, i.e. evidence of development of ideas - visual thinking, through studies and exploration and experimentation with media and ideas.   Some artists you may wish to refer to are: Rembrandt, Steve Pyke, Annie Liebovitz, Tom hunter, Richard Avedon, Julia Margaret Cameron, Josef Karsh, Sarah Jones, Edward Steichen, David Bailey, Arnold Newman, Irving Penn, Diane Arbus, Mary Ellen Mark, Rankin, Nadav Kander

Or for street photography you may wish to research and critically analyse the following;

Some artists you may wish to refer to are: Andy Goldsworthy, Richard Long, Kurt Schwitters,  Callum Colvin, Marcel Duchamp, Christo, Mari Mahr, John Blakemore, Joseph Cornell, Max Ernst, Henri Matisse, David Hockney, John Piper, Elizabeth Frink, Damien Hirst, and Tracey Emin. www.artistsbooks.com    www.aragopress.arago.co.uk

Or,
Collect and evaluate relevant examples of black and white photography.  Examine the work of some of the following photographers and artists:
Paul Strand, Edward Weston, Ralph Gibson, Ansel Adams, Aaron Siskind, Minor White, Walker Evans, Don McCullin, Chris Killip… www.pbs.org/art21/artists/mann  http://masters-of-photography.com/

Research is to help inform and inspire in your chosen area of photography and you should identify what is you like about the images and how you can add that value to your own work.
The research needs to come from magazines, books, the internet , the library or from an exhibition you may of seen. It may be you have been watching a series on photography on telly, or a guest speaker at an event. You need to reference where this information has come from and put links on your blog where required.

All students are required to research the work of a minimum of 5 photographers. From these you must collate at least 10 photographs and evidenced these in your blog . For each photographer you are required to write a minimum of 500 words– for level 3. All of this written work needs to be free written by yourself and not cut and paste (plagiarism). This word count may be spread across several blogs and thus be met in smaller pieces of written evidence.

Research leads - to start you off.....


                                         


                                       Research Links


                                            Magazines

The Wire: experimetnal music mag http://www.hbo.com/the-wire/index.html

also look at Kerrang, Metal Hammer, Rock Sound, Rolling Stone, Dazed and Confused Uncut...

                                  Album Artwork web pages



                         Video Directors and Album Cover Artists

Spike Jonze: NMDb page, videography http://www.imdb.com/name/nm0005069/
Chris Cunningham: Director File http://www.director-file.com/cunningham/
Tracy Maurice: Album Artwork for Archade Fire http://tinyshowcase.com/archive.php


Michel Gondry: worked with Beck, The White Stripes, The Vines, Bjork, Chemical Brothers, Radiohead, Daft Punk etc, and also directed Sunshine of the spotless mind, Science of sleep etc (worth looking at a clip of Science of sleep, idea generator) http://www.youtube.com/watch?v=40nvcGCyKh0)


                                              Festivals

Leeds/Reading
Glastonbury
V festival
Download
Cambridge Rock Fest, Bearded Theory, Summer Festival, The Big Chill,
Summer Sundae weekend etc.....



                                                 Video links

White Stripes: The Hardest Button to Button http://www.youtube.com/watch?v=j7h7ViExB68
Flamethrower Vs Extinguisher: http://www.youtube.com/watch?v=NTMcPXNreis

 A derby based band that were small time but have just gone over to LA to record with a top producer etcwww.lostalone.com

Also a little humour wont go a miss,

Plus your favourite band, artist, website and all associated links from a normal internet search.



TATE SHOTS  :

HOW WE ARE PHOTOGRAPHY SHOW

Creative Review;Stamp Albums

Peter Saville (Record cover designer) Joy Devission, New Order

JUNEAU PROJECTS



Brian Duffy (artist)

Pierre Schaffer


Luke Jarram (Artist)

Play Me, I’m Yours

Sky Orchestra

Plant Orchestra


Film, sound and photography

La Jetee-Chris Marker (1962)

Sophie Calle (Artist)

CUT - UPS
William Burroughs and Brian Gibson, David Bowie, Julian Hughes

John Smith ( Film Maker) ,
(Voiceover possibilities).

Suky Best (artist)
(Graphic design / audio recordings linked project).


Gered Mankowitz - www.mankowitz.com
From Jimmi Hendrix to the present day.
Daniel Boud – Festivals band shoots NME, fashion - www.boudist.com
Annie Liebovitz – fashion , portraits, celebrity, rolling stone magazine
Lee Friedlander – In the 1950s, Lee Friedlander became a photographer for Atlantic Records and produced many renowned album covers / jazz musicians.
Jaques L’Affrique - These photographs of Jacques L'Affrique (aka David Porter) were gathered during the 1970s when he worked as a music photojournalist, capturing on film musical heroes such as Elton John and Jethro Tull alongside cultural icons such as Germaine Greer.


Band Identity Assignment Brief


                                                                                                                    
BURTON COLLEGE: School of Art, Design and Performing Arts.
Programme Title:
Extended Diploma – YR 1
Level: 3
Assignment Title:
BAND IDENTITY
Group: weds am
Start Date: 15.9.10             
Finish Date: TBA           
Assessment Date: TBA
Assignment Ref. No:
DMA - 3 \ 6
Unit / Module Title/s:
Unit 7: Design Methods in Art and Design
Unit 23: Photographic Media, Techniques and Technology
Unit/Module Ref. No
Unit 7, 23
Success in this assignment will meet the following criteria:
Unit 7- (P1, M1, D1). Unit 23 - (P1, M1, D1).
Unit 7- (P2, M2, D2). Unit 23 - (P2, M2, D2).
Unit 7- (P3, M3, D3). Unit 23 - (P3, M3, D3).
Unit 7- (P4, M4, D4). Unit 23 - (P4, M4, D4).
Lecturer/s:
STEVE DAVIES: MARIE HOLLIDAY:JULIAN HUGHES
Student Name:

Assignment Aims:
1. Understand the design development process Unit 7- (P1, M1, D1).
2. Be able to use the design development process in own work Unit 7- (P2, M2, D2).
3. Be able to communicate ideas and intentions clearly Unit 7- (P3, M3, D3).
4. Be able to work safely with others Unit 7- (P4, M4, D4).
5. Be able to investigate photographic media, techniques, and technology. Unit 23 - (P1, M1, D1).
6. Be able to use photographic media, techniques and technology safely. Unit 23 - (P2, M2, D2).
7. Know about the characteristics and properties of photographic materials. Unit 23 - (P3, M3, D3).
8. Understand own use of photographic media, techniques and technology. Unit 23 - (P4, M4, D4).

Assignment Brief:
This assignment is one that will run over the year and rotate with a total of 3 groups. The subjects covered will be based around the following;

                         1.Photography (& Photoshop), 2. Film making, 3. Blog Website,

                                                         
                                                        BRIEF : BAND IDENTITY

The brief you must respond to requires you to produce the Branding, Advertising and Marketing material for a band of any musical genre of your choice. You are required to produce;
                     
                                       Website, Promo Video and Photographs

This will include graphic design and photography that can form the basis of your advertising and marketing. Alongside this you are required to produce a promo video to accompany this. Finally you are required to design and launch a website to market the band
                                                           
                                                                       Stages:

  1. Concept and Design Process. Where both Graphic Designer and Photographer work together in groups. Here the ‘Branding and Marketing Concepts’ can be discussed. Also the Graphic Designer and Photographer have to be able to work well alongside each other and fit to the brief. This stage is also underpinned with extensive research.

  1. Development Stage. Where the actual photography takes place either digitally or on film. Also the graphic design takes shape and works in close collaboration. (Refer to the two Unit

content sheets for the full range of options). Also the students need to collaborate on the      production of a ‘Promo Video’, its filming and editing. The design and photography /
software must be used in conjunction to create a group outcome of a high post - production standard.

  1. Implementation Stage. Where the actual work becomes ‘live’ on the website that the students create using the Blogger website. The photography / design go onto the website along with the promo video they have made.

  1. Analysis Stage. Where the students have the ability to reflect on the effectiveness of not only their own work but that of the other groups. This will take the form of linked blog sites, which can comment freely on each others work. This will allow ongoing tutor and peer feedback across the group. The formative feedback will allow time to adapt and change to the response of the audience (other students), and will be ongoing. This can then cycle back to the beginning to allow the adaptation and implementation of changes. This will also be used as an ongoing critique of all work produced.

In this assignment you will develop an understanding of the importance of using the appropriate methods to achieve their creative intentions. They will develop ideas and focus concepts within the confines of specific briefs. They will learn to communicate their ideas and intentions professionally, through visual and verbal communication and the consultation process.

You will develop the necessary research and analysis, synthesis, and time management skills, as well as teamwork and organisational skills. You will be introduced to the ‘Design Development Cycle’ through theory and practice.
Also you will need to be aware of legal constraints, such as copyright, building regulations and health and safety issues associated with specific materials, techniques and practices, which impact on your proposals.
Also you will be encouraged to investigate a range of different photographic materials, media, techniques and associated technologies. Emphasis will be on practical exploration, with you working through as wide a range of media as possible. In working directly with materials and processes you  will be able to form responses and reach conclusions about the characteristics and properties of photographic media. This will help them choose working practices that are appropriate to their intentions, and that best suit their creative interests. You will be taught how to use equipment and materials safely.
All students need to keep a record of all relevant Health and Safety guidance and to show an awareness of legislation that applies to activities in this area. This brief also offers the opportunity for you to explore the similarities and differences between film-based and digital photography. You will be able to use film single lens reflex and digital single lens reflex (SLR and DSLR) cameras to experience the similarities between the two types, such as exposure control and interchangeable lenses. You may also be able to experience the differences by processing and printing film-based black and white photographic images, and comparing this with downloading digital-based imagery and using image manipulation software to produce images.

As you progress through the unit you must continually evaluate and analyse your working practice. You will need to describe the properties and working characteristics of the photographic media that you have used and explored. And review work in terms of the visual impact of any final piece/s, use of techniques, and other relevant aspects such as adherence to health and safety guidelines. This will provide an opportunity for you to gain valuable insights into photographic media and techniques, and form conclusions about their preferences in photography.

Research:
During this assignment you are expected to research the work of other photographers and artists. In doing this you are required to record and evidence what you find in text, images, audio and videos which are relevant to the theme or genre of photography you choose. You will be given advice and guidance into photographers and artists to research.
This research is all recorded in an online blog you need to visit www.blogger.com. This way of working will be fully explained and guidance will be provided throughout the course. Working online

will allow you to supplement your work both at and away from college.
The blog is a form of self evaluation which is ongoing and allows you to evidence everything that you see and do. Evaluations should take place all the time in the form of reflective practice, which allows you to improve and to raise your level of achievement. Evidence is the key word in that this must be present as proof of meeting the criteria,
To help with research there is an attached sheet with lists covering most of the areas required, this is only a starting point and as such will lead you to discover more.

Materials:
All students are encouraged to work online via the Blogger. However some may choose to work via a sketchbook or indeed a combination of the two. All students will need a memory stick to allow all data / work to be transferable.
Also you will be encouraged to investigate a range of different photographic materials, media, techniques and associated technologies. Emphasis will be on practical exploration, with you working through as wide a range of media as possible.
The assignment gives you and your group the opportunity to explore all areas of visual communication, including mind mapping, concept sketches, experimental and scale modeling, proofs, mood boards, colour / sample boards and final presentations.

Required for Assessment:
All students are required to research the work of a minimum of 10 photographers and 10 artists. From these you must collate at least 10 photographs and 5 videos from each and evidenced these in your blog. For each photographer you are required to write a minimum of 250 words.

One website which will contain all the relevant student work. (Graphic Design, Photography, and a Promo Video). The same website will have the content for both development and implementation.
For all of your work you are required to clearly evidence ALL of the following stages as listed on the unit content sheet attached.

Each student in each team will be required to produce;
  1. A blogger website – ongoing self evaluations / feedback / criteria tracking.
  2. A photo shoot of band / solo artist – 1 studio / 1 location (10, A4 or 10x10 inch 300dpi off each).
  3. A range of marketing / advertising material inc, 4 cd covers, 2 A4 poster / magazine cover,       1 website.
  4. A logo for your band or artist( identity to suit genre chosen).
  5. A promo video, to include possible use of departmental resources, dancers, musicians etc or more simply the use of flip books and still images. Video can be mimed / synced or original music/audio.
  6. Creative use of props and fashion appropriate to video shoot.
  7. The video is a team effort and will require input and documentation from all students in each team. (ie 1 video from each group approx 3 mins duration).
  8. Editing and post production to include chosen audio track.
  9. Creative use of photoshop throughout all marketing / advertising material.

Assessment Method:
All learning aims and expected outcomes will be clearly indicated and followed in the delivery program. Refer to grading criteria chart attached.

Assessment and Grading: Refer to grading criteria chart attached. And also on this website.