Band Identity Assignment Brief

BURTON COLLEGE: School of Art, Design and Performing Arts.
Programme Title:	Extended Diploma – YR 1			Level: 3
Assignment Title:	BAND IDENTITY		Group: weds am Start Date: 15.9.10              Finish Date: TBA            Assessment Date: TBA
Assignment Ref. No:	DMA - 3 \ 6
Unit / Module Title/s:	Unit 7: Design Methods in Art and Design Unit 23: Photographic Media, Techniques and Technology
Unit/Module Ref. No	Unit 7, 23
Success in this assignment will meet the following criteria:	Unit 7- (P1, M1, D1). Unit 23 - (P1, M1, D1). Unit 7- (P2, M2, D2). Unit 23 - (P2, M2, D2). Unit 7- (P3, M3, D3). Unit 23 - (P3, M3, D3). Unit 7- (P4, M4, D4). Unit 23 - (P4, M4, D4).
Lecturer/s:	STEVE DAVIES: MARIE HOLLIDAY:JULIAN HUGHES	Student Name:
Assignment Aims: 1. Understand the design development process Unit 7- (P1, M1, D1). 2. Be able to use the design development process in own work Unit 7- (P2, M2, D2). 3. Be able to communicate ideas and intentions clearly Unit 7- (P3, M3, D3). 4. Be able to work safely with others Unit 7- (P4, M4, D4). 5. Be able to investigate photographic media, techniques, and technology. Unit 23 - (P1, M1, D1). 6. Be able to use photographic media, techniques and technology safely. Unit 23 - (P2, M2, D2). 7. Know about the characteristics and properties of photographic materials. Unit 23 - (P3, M3, D3). 8. Understand own use of photographic media, techniques and technology. Unit 23 - (P4, M4, D4).
Assignment Brief: This assignment is one that will run over the year and rotate with a total of 3 groups. The subjects covered will be based around the following;                          1.Photography (& Photoshop), 2. Film making, 3. Blog Website,                                                                                                                   BRIEF : BAND IDENTITY The brief you must respond to requires you to produce the Branding, Advertising and Marketing material for a band of any musical genre of your choice. You are required to produce;                                                              Website, Promo Video and Photographs This will include graphic design and photography that can form the basis of your advertising and marketing. Alongside this you are required to produce a promo video to accompany this. Finally you are required to design and launch a website to market the band                                                                                                                                    Stages: Concept and Design Process. Where both Graphic Designer and Photographer work together in groups. Here the ‘Branding and Marketing Concepts’ can be discussed. Also the Graphic Designer and Photographer have to be able to work well alongside each other and fit to the brief. This stage is also underpinned with extensive research. Development Stage. Where the actual photography takes place either digitally or on film. Also the graphic design takes shape and works in close collaboration. (Refer to the two Unit content sheets for the full range of options). Also the students need to collaborate on the      production of a ‘Promo Video’, its filming and editing. The design and photography / software must be used in conjunction to create a group outcome of a high post - production standard. Implementation Stage. Where the actual work becomes ‘live’ on the website that the students create using the Blogger website. The photography / design go onto the website along with the promo video they have made. Analysis Stage. Where the students have the ability to reflect on the effectiveness of not only their own work but that of the other groups. This will take the form of linked blog sites, which can comment freely on each others work. This will allow ongoing tutor and peer feedback across the group. The formative feedback will allow time to adapt and change to the response of the audience (other students), and will be ongoing. This can then cycle back to the beginning to allow the adaptation and implementation of changes. This will also be used as an ongoing critique of all work produced. In this assignment you will develop an understanding of the importance of using the appropriate methods to achieve their creative intentions. They will develop ideas and focus concepts within the confines of specific briefs. They will learn to communicate their ideas and intentions professionally, through visual and verbal communication and the consultation process. You will develop the necessary research and analysis, synthesis, and time management skills, as well as teamwork and organisational skills. You will be introduced to the ‘Design Development Cycle’ through theory and practice. Also you will need to be aware of legal constraints, such as copyright, building regulations and health and safety issues associated with specific materials, techniques and practices, which impact on your proposals. Also you will be encouraged to investigate a range of different photographic materials, media, techniques and associated technologies. Emphasis will be on practical exploration, with you working through as wide a range of media as possible. In working directly with materials and processes you  will be able to form responses and reach conclusions about the characteristics and properties of photographic media. This will help them choose working practices that are appropriate to their intentions, and that best suit their creative interests. You will be taught how to use equipment and materials safely. All students need to keep a record of all relevant Health and Safety guidance and to show an awareness of legislation that applies to activities in this area. This brief also offers the opportunity for you to explore the similarities and differences between film-based and digital photography. You will be able to use film single lens reflex and digital single lens reflex (SLR and DSLR) cameras to experience the similarities between the two types, such as exposure control and interchangeable lenses. You may also be able to experience the differences by processing and printing film-based black and white photographic images, and comparing this with downloading digital-based imagery and using image manipulation software to produce images. As you progress through the unit you must continually evaluate and analyse your working practice. You will need to describe the properties and working characteristics of the photographic media that you have used and explored. And review work in terms of the visual impact of any final piece/s, use of techniques, and other relevant aspects such as adherence to health and safety guidelines. This will provide an opportunity for you to gain valuable insights into photographic media and techniques, and form conclusions about their preferences in photography.
Research: During this assignment you are expected to research the work of other photographers and artists. In doing this you are required to record and evidence what you find in text, images, audio and videos which are relevant to the theme or genre of photography you choose. You will be given advice and guidance into photographers and artists to research. This research is all recorded in an online blog you need to visit www.blogger.com. This way of working will be fully explained and guidance will be provided throughout the course. Working online will allow you to supplement your work both at and away from college. The blog is a form of self evaluation which is ongoing and allows you to evidence everything that you see and do. Evaluations should take place all the time in the form of reflective practice, which allows you to improve and to raise your level of achievement. Evidence is the key word in that this must be present as proof of meeting the criteria, To help with research there is an attached sheet with lists covering most of the areas required, this is only a starting point and as such will lead you to discover more.
Materials: All students are encouraged to work online via the Blogger. However some may choose to work via a sketchbook or indeed a combination of the two. All students will need a memory stick to allow all data / work to be transferable. Also you will be encouraged to investigate a range of different photographic materials, media, techniques and associated technologies. Emphasis will be on practical exploration, with you working through as wide a range of media as possible. The assignment gives you and your group the opportunity to explore all areas of visual communication, including mind mapping, concept sketches, experimental and scale modeling, proofs, mood boards, colour / sample boards and final presentations.
Required for Assessment: All students are required to research the work of a minimum of 10 photographers and 10 artists. From these you must collate at least 10 photographs and 5 videos from each and evidenced these in your blog. For each photographer you are required to write a minimum of 250 words. One website which will contain all the relevant student work. (Graphic Design, Photography, and a Promo Video). The same website will have the content for both development and implementation. For all of your work you are required to clearly evidence ALL of the following stages as listed on the unit content sheet attached. Each student in each team will be required to produce; A blogger website – ongoing self evaluations / feedback / criteria tracking. A photo shoot of band / solo artist – 1 studio / 1 location (10, A4 or 10x10 inch 300dpi off each). A range of marketing / advertising material inc, 4 cd covers, 2 A4 poster / magazine cover,       1 website. A logo for your band or artist( identity to suit genre chosen). A promo video, to include possible use of departmental resources, dancers, musicians etc or more simply the use of flip books and still images. Video can be mimed / synced or original music/audio. Creative use of props and fashion appropriate to video shoot. The video is a team effort and will require input and documentation from all students in each team. (ie 1 video from each group approx 3 mins duration). Editing and post production to include chosen audio track. Creative use of photoshop throughout all marketing / advertising material.
Assessment Method: All learning aims and expected outcomes will be clearly indicated and followed in the delivery program. Refer to grading criteria chart attached.
Assessment and Grading: Refer to grading criteria chart attached. And also on this website.